• Year 1

• In your first year, we'll introduce you to all aspects of this exciting industry including arts, media, hospitality, entertainment, conferences and banqueting. You’ll discover the principles of design and learn what it takes to manage conferences and events. To round off the year, you’ll explore entrepreneurialism and potential careers in the events sector.

  Core modules

  • Business and Management Internal Setting (HRL4002)

    This modules encompasses the internal aspects, functions and processes of organisations, including their diverse nature, purposes, structures, size/scale, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between different organisations.

  • Business and Management External Environment (STO4001)

    This module introduces students to essential understanding and competencies in the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk and business resilience.

  • Introduction to Events Management (THE4001)

    In this module, you will gain an insight into the breadth of the events industry, focussing on the diverse event sectors and how they contribute to, and impact on the host society. You will examine core values such as ethics, integration, sustainability and creativity associated with each sector and how they relate to, and are reflected in, event sectors. The nature, characteristics, operating frameworks, codes of conduct and trends of each sector will be analysed to enable you to gain an appreciation for the complexities of forecasting and envisaging the future of an industry sensitive to global changes.

  • Event Production (THE4003)

    This module provides an introduction to the technical aspects of event production that add value to the event experience. Whilst it is not expected that every event manager will have the technical expertise to deliver every aspect of the event plan it is important that he/she understands the key components and the potential impact they have on the event outcome.

• Year 2

• Get hands-on experience managing and promoting specific events. Enhance your health and safety knowledge. Understand how to get people to attend your event and enhance its reputation.

  Core modules

  • Careers and Professional Development (PBS500CPD)

    This module is aimed at enhancing students employability skills and knowledge especially those who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.

  • Event Strategies, Planning and Design (THE5001)

    In this module you will investigate strategies for event delivery, taking into consideration internal and external market forces. You will explore the skills, attributes, processes and resources required to run conferences and events and gain an overview of the event planning sequence, including the feasibility of a project, the setting of objectives, budgeting, organising and marketing the event.

  • Crowd Behaviour and Managing Event Safety (THE5002)

    This module will advance your understanding of audience behaviour in the context of crowds, developing your ability to plan for and manage crowd safety at events. You will receive training on legislation, exploring underpinning theory as well as practical examples linked to event safety and risk planning, and managing crowd safety.

  • Challenge Module (HRL5008)

    Through this module you can select from a choice of topics related to the big challenges business and society are facing today. These might be drawn from the UN Sustainable Development Goals or a country's industrial strategy.

  • Marketing, Delivering and Evaluating Event Projects (THE5009)

    In this module you will demonstrate your accumulation of knowledge and expertise by marketing, delivering and evaluating event related projects. This will be underpinned by approaches, principles and methods of investigation in events research and evaluation. Students will learn research methods and be introduced to the use of appropriate methods of analysis.

  Optional modules

  • Academic Skills for International Direct Entry Second Year Students (DEAS200)

    The short, not for credit module will teach academic skills (including, but not limited to, time management, groupwork, information literacy and some basic critical thinking) to second year IDES. It is based in the middle of the first term.

• Optional placement year

• This year you’ll get the opportunity to undertake a paid industry placement. You’ll spend 48 weeks working with an organisation in the UK or abroad, across a wide range of sectors. You’ll apply the skills and knowledge you’ve gained over the past two years in the real world. You’ll immerse yourself in a professional environment enabling you to make a range of contacts – all invaluable when it comes to securing a job.Our students have completed placements with Hilton Worldwide, Celebrity Cruises, Best Parties Ever, Royal Caribbean Cruises, Accomplished Events, Starwood Hotels and Resorts, Newquay Hotels Group, Global Infusion Group and many more.

  Core modules

  • Placement Year (PBS600PLC)

    The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.

• Final year

• In your final year you’ll undertake the honours project, which allows you to pursue a specific interest that you’re passionate about, through a significant research-based exercise. You’ll gain a strategic understanding of the industry and its future perspectives.

  Core modules

  • Honours Project (PBS6000)

    The module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.

  • Continued Careers and Professional Development (PBS600CPD)

    The Continued Career and Professional Development module is a development scheme designed to enhance students’ employability and builds on the stage 2 module. The stage 3 module focuses on providing students with information on graduate options and equips them with the knowledge and skills necessary for articulating and recording achievement and applying for graduate positions. The module also includes a number of workshops and events designed to develop students’ skills and knowledge, with the purpose of filling gaps in their CV’s and enhancing their employability.

  • Management Issues for the Events Industry (THE6001)

    This module develops student knowledge of the various approaches to event management when dealing with current global issues, concepts, and trends. The aim is to help learners appreciate the complexities of future scenario planning and how to best apply the findings to the events industry through reflection and application to different scenarios.

  • Business Strategy and Consultancy (THE6002)

    In this module, you will focus on exploring and understanding a range of theoretical approaches to developing strategies for businesses in the tourism, hospitality and events (THE) sectors and applying these principles to a live consultancy project. You can gain experience of working with a business in THE industries on a consultancy basis, either in a research or strategic development setting – you will engage with a client business to mutually identify a suitable project and develop findings and guidelines to inform a new strategic direction.

  • Creativity and Innovation in Events (THE6007)

    You will explore the developing event business world and its value in profit and non-profit sectors, helping you to develop the creativity and innovation skills required by event managers. You will cover three related themes: the event business world; innovation; and creating an event business.

  Optional modules

  • Academic Skills for International Direct Entry Final Year Students (DEAS300)

    This module focuses on the study skills required for the study of business in UK HE for international direct entry final year students, it provides generic skills for students who are new to UK HE, such as information literacy, criticality, different types of assessment, assignment briefs, preparation and planning, and marking rubrics.

  • Experiential Practice (HRL6010)

    This module provides you with the opportunity both to reflect upon practical experience as well as develop your capabilities and profile so you are on course for life after graduation.

  • The Psychology of Events (THE6008)

    The module will give you an understanding of why things happen and the importance of cognitive behaviour on events management. You will analyse where in an events’ operations event managers might want to influence/change the behaviour of key stakeholders and assess how they might do so. You will reflect on how you make decisions and how you might change the behaviour of others.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change: