Hands-on experience

The focus is on a genuine use of digital media in marketing. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on digital marketing placements and internships, working in a marketing or customer-facing role. Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course

Putting theory into practice

You'll have the opportunity to take an optional placement year in industry to enhance your skills and employability. Marketing student Benas, took a placement year with Derby based marketing agency Think3, he was then offered a role with the company ahead of graduating.

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

How you will learn

You will be taught in a very participative way. Whilst you will enjoy learning from inspirational lecturers, you will also be able to contribute your own digital marketing experiences to the learning process from being both a consumer and user of digital technologies. You will be challenged to use various different media to convey your messages, whether it's through the use of infographics, videos or creating engaging written content, developing your creative writing skills.

Your work based projects and placement will ensure you experience how the theories are applied in the real world, to understand how to obtain global reach through the use of digital technology. You will learn the methods and benefits of sound research, enhancing your academic and practical skills, you'll understand marketing in a real business context, learning essential strategies and planning.

Guest speakers will feature as part of the course and include experts from agencies and a wide-range of businesses.

Assessment

A wide range of assessments that deliver the academic rigour as well as providing practical experience which employers seek. In this BSc (Hons) Digital Marketing programme you will develop social media business profiles, create infographics, build presentations, write reports and more.