Course description

• Top-up your existing HND or Diploma level qualifications to a full honours degree and enhance your career progression
• Combine essential skills and knowledge of marketing whilst developing managerial skills
• Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills

This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. It offers a direct route into management and marketing careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development.

Accelerate your career progression

Designed specifically for students who have not taken a full degree course in marketing previously, it builds upon your existing marketing knowledge and skills, with a focus on management. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities.

Build your networks

You’ll be invited to masterclasses and guest lectures delivered by influential thinkers, including Professor John Rudd and Dr Dave Chaffey. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world. The programme includes real world case studies working with local organisations, visits to exhibitions trade fairs and companies, and guest speakers from industry. You can also extend your professional contacts through networking at showcase events such as our Marketing 2020 event.

Learn from expert academics

Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.

How you will learn

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

Our BA (Hons) Marketing Management (top-up) modules are assessed by coursework and a variety of assignments. 

Who you will meet

Dr Barbara Tomasella

Tracy Powell

Christine Harrop-Griffiths

Dr Charles Hancock

Lee Miller

Dr Alison Lawson