Course description

• This degree is accredited by the Chartered Institute of Marketing (CIM) , meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
• Focus on the integrated management of marketing, marketing communications, PR and advertising
• Improve your marketing knowledge whilst appreciating the full multi-media approach to marketing communications
• Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills
• You can choose to take a placement year between years two and three of your degree
• If you're interested in studying Marketing, you may also be interested in:
  • BA (Hons) Marketing
  • BSc (Hons) Digital Marketing

All companies use marketing as a vital tool to promote products, services and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment.

Relevant, respected, rewarding

This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.

As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability. By the end of the course, you will have built a professional digital portfolio.

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Putting theory into practice

You'll have the opportunity to take an optional placement year in industry to enhance your skills and employability. Marketing student Benas, took a placement year with Derby based marketing agency Think3, he was then offered a role with the company ahead of graduating.

Connected in to a business network

Raise your profile and enrich your learning throughout your Marketing, PR and Advertising degree as you network and make connections with agencies and businesses working on consultancy projects and live case-studies and projects. Our students have worked on consultancy projects, offering marketing advice to local young entrepreneurs. They have had opportunities to meet clients and present marketing solutions.

Learning outside the classroom

You'll take part in field trips to trade fairs and exhibitions and work on many live company projects throughout your studies meaning your work is relevant and up-to-date with market trends. Put your knowledge in to practice by securing an internship to build your skills and develop your portfolio.

Learn from the experts

Our vast experience marketing will be your guide. Our teaching team is enthusiastic, innovative, knowledgeable - ambitious for you and supporting you all the way. We have research expertise spanning everything from consumer behaviour to business intelligence. Our lecturers are marketing specialists and many of them have worked in industry for years. The Head of Discipline, Dr Alison Lawson, has her own blog - Musings on methodology - featuring her personal thoughts, ideas and opinions on research methods.

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

• Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world
• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
• Visits to exhibitions, trade fairs and companies
• Placements and internships
• Research projects

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio. You’ll use new digital technology to create digital content, including blogs, vlogs, videos and TV commercials.

Assessment

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

• Written reports based around research, including data and case studies
• Visual presentations
• Creative outputs such as infographics, short advertisements, films or bespoke projects for clients
• Online assessments

At levels 4 and 5, you will take part in a lot of group work, which prepares you for the marketing workplace, but at level 6, you will be working independently more so you can deepen your research and critical analysis skills.