Start your Masters in Digital Marketing online
Our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience in today's digital landscape.
Both in the 120 ECTS and in the 60 ECTS programme, you’ll explore result-driven marketing mainstays, such as performance marketing, digital analytics, digital marketing strategy, how to manage digital projects and more.
Develop your digital marketing skills and creative thinking. Pick up agile work methods and other tools to help you develop a holistic approach.
Round up your studies with elective modules and specialise in specific areas that match your passion, whether it be digital strategy, web analytics or marketing management.
Masters in Digital Marketing Online course overview
The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical digital skills in the field.
- With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from for future career projects.
- You’ll cover topics related to digital environments such as digitalisation, ethics, and globalisation, as this background is necessary for the field.
- Once you’ve established a solid foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in. Whether in mobile marketing, SEO (search engine optimisation), SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from.
Your Digital Marketing career outlook
Once you’ve completed your studies in the Digital Marketing online Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position. Some of the jobs you could pursue include…
Digital Marketing Manager
As an online marketing manager, you’ll work as a marketing all-rounder, responsible for making your company's website or online store have a real impact in the digital realm. To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You might also work in a specialised function of this role, for example as an Online Marketing Manager for SEA, where your work will be focused on one area: in this case, search engine ads and advertising.
Head of Digital Marketing
As head of online marketing, you’ll act as a manager in the online marketing department of a company. In this position, you won’t be working on one specific focus area, but instead have a holistic view of the online marketing efforts. Based on data, you’ll need to take operational decisions in day-to-day business activities. You’ll know how to measure success and how to interpret metrics (e.g. CPC, ROAS, AOV, etc.). Your tasks will also include management and leadership decisions.
Performance Marketing Specialist
Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, your focus will be on the conversion rate and thus, for example, on the question of how prospects can become customers. You’ll plan and optimise the marketing budget to maximise the CPA (cost per acquisition) rate. In doing so, you’ll need to create and analyse campaigns through key performance indicators. In addition to developing the marketing communication strategy, you’ll need to constantly test all marketing activities and develop new channels for growth.