Start your online Master in Growth Hacking
Have you completed your bachelor's degree in marketing and communications and want to expand your knowledge further? Take your career to the next level with a master's degree in Growth Hacking.
IU is the first university to offer a study programme in Growth Hacking. With the 120 ECTS program, you'll learn how to set businesses on a growth trajectory in this digital age. Learn about areas like data analysis, product management, and online marketing measures with clout.
Online course overview
At the beginning of your studies, you will learn about topics like Advanced Growth Hacking and International Consumer Behavior. As part of your studies, you will specialise in digital analysis and strategies that are sure to yield success, such as Online and Social Media Marketing and Performance Marketing. You will also be exposed to courses that focus on user experience, such as Web and Mobile Development and User Interface and Experience. Towards the end of your studies, you will take your electives and begin your master's thesis.
Your Growth Hacking career outlook
Growth hackers who can build resource-efficient, cost-effective, and powerful marketing strategies, raise sales, and improve customer happiness are in high demand across a variety of areas. Small businesses and large corporations alike want talents with your skills to capitalize on courted markets. After graduation, you could work as a...
(Senior Growth) Manager
As a Growth Manager, you align companies for growth. Because growth is such a broad issue, you'll be involved in every facet of the business. You'll also evaluate data and look for ways to boost sales, gain new customers, and improve products. Your responsibilities include promoting innovation and keeping an eye on emerging trends.
(Senior) Manager Digital Marketing & Growth
Digital Marketing & Growth Managers oversee digital marketing measures. In this role, you will be responsible for developing and implementing social media and influencer campaigns, as well as SEO and SEM strategies and SEA. You’ll regularly review your accomplishments and, if necessary, tweak your plans to guarantee your marketing mix is on point.
(Senior) Conversion Rate Optimization Manager
As a Conversion Rate Optimization Manager, you guarantee that even the most skeptics are impressed, and that they are persuaded to make a purchase. You segment customers, create personas, and improve the user experience. You keep track of your accomplishments in reports that also provide important performance indicators (KPIs).