Our Creative Advertising degree blends practice, theory and industry knowledge to prepare you for careers in the creative industries.
Co-designed with internationally renowned advertising agency M&C Saatchi, our Creative Advertising and Art Direction degree has a strong employment focus, and an important feature is that you will spend time with practitioners from a range of creative agencies. Previous years have included M&C Saatchi, Ogilvy, Saatchi & Saatchi, The&Partnership, Cravens, Landor and Fitch amongst others.
You will learn how to produce advertising and creative content, in a range of media, to enable you to be adaptable for any creative department for a diverse range of audiences. You can specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. Your skills are built up over practical modules, critical and research modules and industry modules. There is a lot to learn but we all believe it should be fun.
Graduates will be able to pursue careers in private and public companies, for creative advertising agencies, 360° agencies, experiential, content and digital agencies and for the charity sector.
How you will learn
The following data is based on the compulsory modules for this programme.*
* Compiled from modules taught on 2023-2024 courses.
Teaching
In a typical week learning takes place through a combination of:
Overall13You can view more information about how each module is taught within our 'What you will study' section.
Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.
Class sizes
Lectures are normally attended by larger groups, and seminars/tutorials by smaller groups. This can vary more widely for modules that are shared between degrees.
Independent learning
Outside of timetabled sessions, you are also expected to dedicate time to self-study. This will involve further reading and research, preparing coursework and presentations, completing writing exercises, and preparing for workshops. You will be expected to read the work of other students and to contribute your own writing on a regular basis.
You can use our Stockwell Street Library and online resources to support you in these activities.
In addition, during the week you can also:
- Attend additional support classes in some modules
- Attend guest lectures from industry experts
- Take part in employability and enterprise workshops
- Join student societies.
Overall workload
If you are studying full-time, you should expect the workload to be similar to a full-time job. For part-time students, this will reduce in proportion with the number of courses you are studying.
Each module you study towards this degree is worth 30 credits. This represents around 300 study hours. If you receive 50 contact hours for a 30-credit module, you should expect to commit 250 hours to independent study to complete it successfully.
Assessment
Students are assessed through a combination of assessment methods depending on the modules chosen.
Overall13You can view how each module is assessed within our 'What you will study' section.
Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.
Feedback summary
We aim to give feedback on assignments within 15 working days.
Dates and timetables
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.
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