Our CIM and DMI accredited MSc Digital Marketing Management equips you with expertise in digital channels, data analytics, customer experience management, content design and search engine optimisation
The demand for digital marketing expertise is on the rise. Our programme, developed in collaboration with the Digital Marketing Institute, provides the skills needed for a successful career in digital marketing. Whether you're an aspiring entrepreneur, a digital marketer, or someone with a creative mindset, this course equips you to create and manage effective digital campaigns.
You'll gain in-depth knowledge of digital marketing analytics, content creation, campaign management, optimisation, customer engagement, multiplatform integrated marketing, and emerging technologies like metaverse virtual and augmented realities. Our expert lecturers from both industry and academia ensure a comprehensive learning experience.
Whether you're an experienced marketer, a recent business or marketing graduate, or an entrepreneur looking to enhance your digital marketing skills, our programme supports your growth. Upon completion, you'll receive an MSc degree from the University of Greenwich and become a Certified Digital Marketing Professional through the DMI, with exemptions to attain a Professional Diploma in Digital Marketing from CIM. Take control of your digital marketing career today!
How you will learn
Teaching
In a typical week, learning takes place through a combination of lectures and seminars. You'll be able to discuss and develop your understanding of topics covered in lectures in smaller group sessions. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials.
Class sizes
The typical student intake per year is up to 10. Lectures are normally attended by 10-20, and seminars/tutorials by 15-30, based on the 2018 intake. This varies by module, particularly if they are shared between degrees.
Independent learning
Outside of timetabled sessions, you'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Our Stockwell Street library and online resources will support your further reading and research.
You can also join a range of student societies, including the Rethinking Economics Greenwich Society, Economics and Business Society and Trading and Investment Banking Society.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, and assessments. For full-time students, the workload should be roughly equivalent to a full-time job. For part-time students, this will reduce in proportion with the number of modules you are studying.
Assessment
On this course, students are assessed through:
- Coursework
- Presentations
- Projects
- Closed-book examinations
- Dissertation
- Essays
- Take-home exams.
Feedback summary
University policy is to give feedback on assignments and provide examination results within 15 days.
Dates and timetables
Academic year:
- The academic year runs from September to June
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000
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