The course enhances the academic aspects of hospitality and tourism management studies. It is designed to prepare learners (students) with a firm understanding of the issues that affect practice within the industry. Learners (students) will learn to analyse key subject areas and critically evaluate the wide range of management issues within different sectors of the hospitality and tourism industry, which will prepare them for a successful career. It promotes a culture of self-development and reflection throughout the curriculum, fostering a greater sense of personal awareness and confidence necessary to manage others.
In this course, learners (students) will explore the emerging trends and opportunities within niche tourism and its intersection with modern digital marketing strategies, gaining a comprehensive understanding of its significance in the travel and hospitality industry.
Course Details
Who Should Attend?
- Company-funded employees who are required to upskill to support the work functions at the workplace.
- Individual who is seeking a course to upskills for a career progression or employability.
- School graduates looking to progress into a higher learning education.
Modules
- Business Entrepreneurship (Core Module)
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Digital and Social Media Marketing (Core Module)
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Data Analytics in Hospitality and MICE Management (Core Module)
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Sustainability and Climate Change Management (Core Module)
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Human Resource Management and Practice (Core Module)
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Niche Tourism – The New Age (Core Module)
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Industrial Attachment (6 months Internship) (Subject to placement availability) (Elective Module)
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Final Written Project (Alternative to the internship) (Elective Module)
Assessment Framework
Combination of Formative and Summative Assessments
Graduation Requirement and Award
Obtained a passing mark with “C-” grade in all core modules and successfully completed one of the elective modules. i.e., 6 core modules and 1 elective module.
Possible Progression Pathway
Upon successful completion of the course, learners (students) may progress into a degree course, subject to obtaining the approval of the university.
Teacher : Student Ratio
1 : 40
