The Bachelor of Business Studies (BBS) at Dublin City University (DCU) is a flexible, future-focused three-year undergraduate degree designed to develop well-rounded business professionals. Located in one of Ireland’s most dynamic business schools, the BBS programme equips students with a strong foundation in core business disciplines while allowing them to specialise in areas such as marketing, finance, HR, digital business, and international business.

Perfect for ambitious students aiming to build careers in global commerce, entrepreneurship, consultancy, or public sector management, this degree also provides a solid launchpad for postgraduate study.

Why Choose This Programme?

Customise Your Path – Choose electives and specialisations that match your interests and career goals. 

Real-World Experience – Optional paid INTRA work placement in third year with leading companies. 

International Exposure – Opportunities for study abroad with DCU’s global partner universities. 

Innovative Teaching – Learn through case studies, simulations, projects, and digital tools. 

Top-Ranked Business School – DCU Business School is among the top 1% worldwide with Triple Crown accreditation (AACSB, EQUIS, AMBA).

Programme Structure

Location: DCU Glasnevin Campus

Sample Core Modules:

• Principles of Management
• Financial and Management Accounting
• Marketing and Consumer Behaviour
• Business Economics
• Operations and Supply Chain
• Human Resource Management
• Business Analytics and Digital Tools
• International Business and Strategy
• Law for Business

Students can choose from a range of optional modules and specialisations in their final year.

INTRA Work Placement (Optional)

DCU’s INTRA (Integrated Training) Programme offers an optional paid work placement in Year 3. Students gain valuable real-world experience with companies such as Google, Accenture, Bank of Ireland, Lidl, Deloitte, and more.

Learning Outcomes

Graduates of the BBS programme will be able to:

• Analyse and solve business problems using quantitative and qualitative tools
• Apply principles of marketing, finance, HR, and strategy in real-world settings
• Communicate effectively in diverse professional environments
• Demonstrate leadership, innovation, and ethical responsibility
• Understand global business trends and dynamics

Career Opportunities

• Graduates are highly sought after in a variety of sectors, including:
• Banking and Financial Services
• Marketing and Brand Management
• Human Resources
• Management Consulting
• Entrepreneurship and Start-Ups
• Supply Chain and Logistics
• Government and Public Administration

Common Job Roles:

• Business Analyst
• Marketing Executive
• HR Officer
• Financial Advisor
• Management Trainee
• Digital Strategist

Pathways to Further Study

Many graduates continue to postgraduate study in:

• MSc in Digital Marketing
• MSc in Management
• MSc in Finance
• MBA
• MSc in Human Resource Management

Why Study at DCU?

• Top 5 in Ireland for graduate employability
• Globally recognised Triple Crown-accredited business school
• Located in Dublin, a European capital of business and innovation
• Strong alumni network and employer connections
• Personalised career guidance and internship support

*Scholarships – Special Note*

Scholarship for Non-EU Students: International applicants are automatically considered for a €2,000 scholarship, awarded based on academic excellence. Early application is encouraged to secure financial support.