Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The Bachelor of Business in Marketing aims to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines such as marketing research or customer service.

Course Content

The Bachelor of Business in Marketing programme has the following content.

 Year 1

• Business Environment

• Digital and Media Skills for Business

• Fundamentals of Accounting

• Fundamentals of Marketing

• Business Maths

• Academic Skills

Year 2

• Organisational Behaviour

• Applied Digital Skills for Business

• Introduction to Cost Accounting

• Contemporary Marketing Communications

• Business Economics

• Critical Thinking Skills

Year 3

• Management Practice Project

• Business Financial Management

• Digital Technologies for Business

• Innovation and Entrepreneurship

• Business Ethics and Research Practice

• Digital Marketing Planning and Management

• International Marketing Practice

Teaching and Assessment

The Bachelor of Business in Marketing is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including reports, case studies, practical assignments and end-of-year examinations.

Structure

The design of this three-year degree programme is innovative since it allows students to develop a sound base of business knowledge combined with thorough understanding of the marketing function. The business content of this programme majors on general management, and finance, while the marketing content covers the most salient marketing concepts and activities.

Year 1

Year 1 provides a thorough understanding of the key business functions accompanied by introductory marketing knowledge.

Year 2

The emphasis shifts to the marketing function with subjects more focused on marketing specific areas such as marketing communications.

Year 3

At the final year, students learn to develop a management perspective on the marketing function in general and also on a range of specialist marketing disciplines including Internet and marketing communications.

Transfer Students

Students holding a relevant higher certificate or other relevant qualifications may qualify for entry to the third year of the degree programme.

Career Opportunities

Students completing a marketing degree can look towards building a career in general marketing management, brand management, business-to-business services or international marketing. There are also opportunities for careers in marketing research, advertising, media buying and media planning. Demand among employers for graduates with a broad base of business knowledge plus an in-depth knowledge of marketing is significant as companies face ever more competitive market environments.

Further Study Options

Students who complete this programme successfully will qualify for direct entry into the final year of our BA (Hons) Marketing (NQAI Level 8).