• 95%* of BPP University UK domiciled postgraduates in employment were in highly skilled occupations 15 months after graduating
  
• Accredited by the Digital Marketing Institute, the proven global standard in Digital Marketing Certification
  
• Learn the practical knowledge and modern management skills that employers are looking for

Why study at BPP University?

• 19,000 strong international student community supported with comprehensive onboarding, arrival support and dedicated academic support tutors
  
• Unparalleled access to leading certifications from global vendors across the BPP Group
  
• Our connections with global law firms, banks and businesses ensures you develop the skills and knowledge they need
  

Program Modules Explanation:

1. Principles of Management: This foundational module introduces students to key management concepts, focusing on planning, organizing, leading, and controlling business operations. Students will learn how to effectively manage teams and business functions.
2. Digital Marketing Fundamentals: Students will explore the core elements of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and content creation. The module will help students understand how to engage customers and promote businesses using digital tools.
3. Consumer Behavior and Marketing Psychology: This module delves into the psychological principles behind consumer decision-making, helping students understand how marketing strategies influence consumer behavior. It also teaches students how to tailor digital marketing campaigns to different audience segments.
4. Social Media Strategy and Campaigns: Students will develop a deep understanding of social media platforms, content marketing, and how to create effective social media campaigns. They will also learn to measure the impact of social media efforts on brand awareness and consumer engagement.
5. Data Analytics and Marketing Performance: This module introduces students to using data analytics to assess and improve marketing strategies. Students will learn how to use tools like Google Analytics to track and analyze the performance of digital marketing campaigns.
6. Strategic Management and Business Ethics: Aimed at fostering leadership, this module covers strategic planning and execution. Students will explore ethical considerations in business, ensuring they understand how to integrate responsible business practices into their strategies.
7. E-commerce and Online Business Management: This module focuses on the practical aspects of running an e-commerce business, from website design to online payment systems and customer service.

Why Choose This Program: The Management with Digital Marketing program provides students with a balanced mix of management and digital marketing skills, positioning graduates for success in today’s digital-first business environment. The program emphasizes hands-on experience and practical learning, equipping students with the skills necessary to lead marketing initiatives and drive business growth in a digital world.

This degree will empower you to:

• Develop an in-depth understanding of management principles and digital marketing strategies.
• Stay ahead in a competitive digital economy by mastering tools, techniques, and technologies used in digital marketing.
• Adapt your skills to various industries, whether in tech, retail, or global enterprises.

Why Choose BPP University: BPP University is renowned for its focus on employability and career-ready graduates. The institution prides itself on offering a professionally-driven approach to learning, ensuring that all programs are aligned with industry demands. BPP also boasts a strong network of professionals and partnerships with leading companies, providing students with valuable opportunities to connect with industry leaders and enhance their career prospects.

Additionally, BPP’s state-of-the-art resources, small class sizes, and personalized teaching methods ensure that students receive an interactive and tailored educational experience.

Program Locations: The Management with Digital Marketing program is available at BPP University’s campuses in the following locations:

• London: The primary campus where students can immerse themselves in the heart of the business world, gaining direct exposure to global marketing firms and professionals.
• Manchester: Another key location where students can experience BPP University’s hands-on, career-focused approach while benefiting from a vibrant city known for its digital and marketing industries.

What can I do after the MSc Management with Digital Marketing?

• Fast-track your career by building future-proof skills
  
• Unlock your career in management across a range of industries
  
• Start your own company, drive innovation at a startup, or make your mark on large national or multi-national organisations

Scholarships

• Sri Lankan students are eligble up to £5,000 according to their acadmiec and expeirence profile