Programmer Objectives

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programmer will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

Why Bangor University

Founded in 1884, dedicated to academic excellence for more than 130 years, Bangor University is one of the oldest and most prestigious degree awarding institutions in the UK.

• Awarded GOLD rating for Teaching Excellence - TEF 2017
• Top 20 UK University for Teaching Quality - The Times and Sunday Times League Table 2019
• Ranked 147th in the world for International Outlook - THE World University Ranking 2019
• Top 50 UK University - QS World University Ranking 2019
• 93% of Bangor graduates progressed to employment or further study within 6 months of graduation - DLHE Survey 2016/17

Bangor Business School at Bangor University is a leading teaching and research focused business school offering a full range of disciplines from undergraduate to doctoral level. We have been described as 'The School that means Business' and as a 'Center of Specialized Excellence'.

Students worldwide are attracted to Bangor Business School by our reputation for high quality and expertise, particularly in the area of Banking and Financial Services, in which Bangor is a leading European center and home to one of the largest PhD schools of any business school in the UK. Staff research papers and articles are published regularly in leading journals and their books published to a worldwide audience. In recent years, staff have conducted high level consultancy work including major policy studies for many leading organisations like the European Commission, The World Bank and the UK Treasury.

All this has contributed to the School being ranked as one of the top 50 in the world for research in the field of banking (RePEc 2019).

The RePEc survey considers research and publications by banks, economists and other monetary organisations, as well as universities such as Bangor. In this latest ranking table, the bibliographical data, citations and popularity data of 1,410 institutions were analysed.

Structure        Tuition Fees   Non-tuition Fees 

Full-time (12 Months)   S$23,540.00   S$2,700.00 - S$2,800.00

Note:   # International: Non-tuition fees for full-time programmers include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
# Non-tuition fees for international students may vary.
# Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.

Entry Requirements

All applicants must be of age 21 and above and possess one of the following:

At least a lower 2nd class honors degree / OR Overseas degree level qualification and grade / OR Mature Candidates of minimum 30 years old with 8 years of working experience