Develop an entrepreneurial outlook and excel in an innovative marketing world led by technology
The BSc in Marketing, Innovation and Technology (MIT) at DCU is a unique interdisciplinary degree that blends creativity, strategic thinking, and technological expertise. This program is ideal for students who want to drive business growth by leveraging digital tools, understanding consumer behaviour, and launching innovative products and services.
Combining the best of marketing, innovation strategy, and emerging technologies, the MIT program prepares you for a fast-paced global market where disruption, digital transformation, and innovation are the norm.
Why Choose This Degree?
Marketing Meets Innovation – Learn how to develop data-driven marketing strategies and bring innovative ideas to life
Digital & Tech Focused – Understand the role of AI, analytics, eCommerce, UX, and automation in modern business
Real-World Experience – Benefit from the optional paid INTRA work placement in leading Irish and global companies
Entrepreneurial Mindset – Explore product innovation, startup creation, and strategic design thinking
Career-Ready Graduates – Develop in-demand skills across marketing, digital media, product management, and consulting
What You’ll Study
Key Modules Include:
- Marketing Strategy & Consumer Behaviour
- Innovation Management
- Digital & Social Media Marketing
- Emerging Technologies in Business
- eCommerce & Mobile Marketing
- UX Design & Customer Experience
- Business Data Analytics
- Product Design and Development
- Strategic Brand Management
- Entrepreneurship & New Venture Creation
Career Opportunities
Graduates of this program are equipped for diverse, high-impact roles in both established companies and startups. Career options include:
- Digital Marketing Manager
- Product Innovation Specialist
- Brand Strategist
- UX/UI Analyst
- Market Research Consultant
- eCommerce Manager
- Business Development Manager
- Technology Marketing Analyst
- Entrepreneur or Startup Founder
Graduates work in global organisations like Google, Meta, HubSpot, Salesforce, Accenture, and creative agencies worldwide.
Why Study at DCU?
- DCU Business School is AACSB-accredited, placing it in the top 5% globally
- Ranked among Ireland’s top universities for graduate employability and innovation
- Located in Dublin, a European tech and startup capital
- Strong links with industry leaders, innovation hubs, and career support services
- Opportunities for international exchange and industry networking
*Scholarship – Special Note*
Scholarship for Non-EU Students:
All international applicants are automatically considered for a €2,000 scholarship, awarded based on academic merit. Early application is highly recommended.
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