Get ahead in the fast-paced world of business and make an impact on a local or international level.
VU's Bachelor of Business gives you the knowledge, skills, and professional development to succeed in the constantly changing global business workforce. In your first year, you'll develop a solid foundation in core business studies, followed by a choice of majors from 11 specialty business areas.
This challenging and engaging course will improve your intellectual, analytical, organizational and interpersonal skills. VU's strong industry links, workplace learning opportunities, and industry-expert lecturers will also help you to graduate work-ready.
Our Bachelor of Business can lead to opportunities all around the world. VU's extensive network of local and international partnerships, overseas exchange programs, and our mix of students from across the globe will help you grow an international network of contacts – expanding your global career opportunities well into the future.
LEARN FROM THE EXPERTS
Our teachers have extensive experience in their field, and many are still practicing professionals, so they can pass their up-to-date industry knowledge onto you.
MAJORS
The Bachelor of Business allows you to tailor your learning to your needs.
All students study a common first year, then go on to choose from an extensive list of majors to complete the Bachelor of Business - choose a single major or a double major.
Become a savvy, switched-on marketer, connecting brands, products, and services with their target markets.
Choose the Marketing major in VU's Bachelor of Business and get ready for a fast-paced and rewarding career in the marketing industry. Our course will give you a solid understanding of core business and marketing studies, equipping you with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing.
Through this challenging and engaging course, you'll be taught a range of marketing theories and practical marketing solutions. You'll learn from lecturers who are experts in their field, covering topics from marketing research and consumer behavior to international marketing and marketing strategy.
You'll also gain valuable industry experience and confidence through our workplace learning initiatives. You'll be job-ready before you even graduate so that you stand out to employers in this popular and competitive industry.
Career opportunities in the marketing industry include roles such as:
- market analyst
- marketing communications officer
- fundraising officer
- brand strategist
- social media marketing officer roles.
