Program Overview

The Bachelor of Arts (BA) in Media & Communication at Manipal Academy of Higher Education (MAHE), Dubai Campus, is a comprehensive undergraduate program that provides students with a solid grounding in the theory and practice of media, journalism, digital communication, public relations, and advertising. Designed to meet the dynamic demands of the global media industry, the program combines creativity, critical thinking, and technical proficiency to prepare graduates for careers across various media platforms.

Accreditation

The program is offered under the institutional licensure of MAHE Dubai by the Knowledge and Human Development Authority (KHDA), Government of Dubai. The degree is awarded by MAHE India, an Institution of Eminence recognised by the Government of India, accredited with an A++ grade by the National Assessment and Accreditation Council (NAAC), and approved by the University Grants Commission (UGC), India.

Programme Structure

This full-time, three-year undergraduate degree program spans six semesters. The curriculum is multidisciplinary, balancing foundational courses with industry-specific modules and hands-on media production training.

Key areas of study include:

• Introduction to Mass Communication
• Media Laws and Ethics
• Print and Broadcast Journalism
• Digital Media and Online Communication
• Advertising Strategies and Campaigns
• Public Relations and Corporate Communication
• Film Studies and Visual Culture
• Radio and Television Production
• Research Methods in Media
• Media Entrepreneurship and Innovation

The program emphasizes experiential learning through studio work, media labs, internships, live projects, and capstone assignments. Students also have opportunities to participate in industry seminars, media festivals, and collaborative creative projects.

Career Opportunities

Graduates of the BA in Media & Communication program are equipped with the skills and knowledge required to excel in a wide range of media and communication roles. Career pathways include:

• Journalist or Reporter
• Digital Content Creator
• Public Relations Executive
• Media Planner or Analyst
• Social Media Manager
• Television or Radio Producer
• Advertising Executive
• Copywriter or Scriptwriter
• Filmmaker or Video Editor
• Communications Consultant

The program also serves as a strong foundation for postgraduate studies in media, communication, journalism, film, and related disciplines.

Why Study This Program at MAHE Dubai

• Global Academic Recognition: The degree is awarded by MAHE India, a top-ranked university known for its excellence in higher education and global outreach.

• Industry-Relevant Curriculum: The program is designed to keep pace with evolving media trends, equipping students with current knowledge and relevant technical skills.

• State-of-the-Art Facilities: Students benefit from access to modern media studios, editing suites, and production labs that simulate real-world media environments.

• Professional Exposure: Regular workshops, guest lectures, media internships, and student-run media initiatives provide direct industry interaction and practical experience.

• Diverse and Inclusive Campus: MAHE Dubai hosts a multicultural student community, fostering global perspectives and collaborative learning.

• Strong Alumni Network and Career Support: Career services and alumni connections provide valuable support in securing internships, employment, and further education opportunities.

The BA in Media & Communication at MAHE Dubai is a well-rounded, professionally driven program ideal for students aiming to enter the fast-paced, ever-evolving world of media and communication. It delivers a balance of creative exploration, technical training, and academic rigor in a globally recognized educational setting.