What you will study

This course offers a unique balance of creativity and business. You’ll learn the core principles and theories of marketing and business, and develop a creative approach to using them in the real world. You’ll work with live clients in the fashion industry and learn how to use Adobe software to communicate with and influence consumers through digital media.

You will be encouraged to think independently, innovate, experiment, and try new ideas to achieve your aspirations. This approach offers the skills you need for a career in fashion business and marketing, as well as the creative and technical ability to produce original materials for promotion across different media

You’ll also learn about the importance of supply chains in the global fashion industry, as well as buying and merchandising operations. Building on this knowledge, you’ll develop campaigns and an entire marketing strategy for a fashion brand.

By graduation, you will have developed skills and confidence in leadership, project management, and problem-solving, which are valuable in any area of business and marketing.

Key modules

• Brand futures
• Fashion marketing
• Consumer behavior
• Buying and merchandising
• Logistics and supply chains

Careers