Develop an in-depth understanding of marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning on this course.

• DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
• Put your knowledge of business to the test with our Fox’s Lair initiative, which helps prepare you for the business world – you will generate a business plan in groups and present your idea to local entrepreneurs and business executives, with the chance of winning a financial investment to help set up your venture.
• Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.
• With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, PHD and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.
• Enjoy an international experience linked to your studies with our DMU Global programme. Students recently visited India as part of the Brand Management module as well as Silicon Valley, home to many start-up and global technology companies.
• This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Sports Marketing, Campaign Planning, Social Media Marketing and E-Marketing.

Opportunities and careers

This degree opens up career opportunities in communications agencies and marketing departments of client companies.

Typical job roles may include, developing creative advertising messages, creating digital strategy, generating branded content, project managing PR events, developing digital media plans for big brands, researching buying behaviour and new advertising concepts, or working on search engine optimisation.

Recent graduates have progressed to professional roles such as Digital Marketing Manager at Burberry, Account Manager at adam&eveDDB, Strategic Planner at Publicis and Xbox EMEA 3rd Party Marketing Manager at Microsoft.