BA (Hons) Fashion Promotion
This course prepares students who are passionate about fashion to enter a dynamic, fast moving, innovative industry. You will create original content and solve problems across a range of media, learning how to combine marketing expertise with creative skill provide the platform for successful communication.
You will experience a range of communication methods exploring the importance of brand identity, consumer psychology, fashion photography, creative direction, digital marketing, emerging concepts, innovation and the role of fashion in society. You will develop practical professional experience through short internships or a 12-month work placement at the end of your second year.
Previous Fashion Promotion students and graduates have launched their careers at John Lewis, Topshop, Next, Hussein Chalayan, River Island, Holy Grail Beauty, Harvey Nichols, whilst others have carved out enterprising careers as freelancers and new business start ups.
> USW Fashion graduate portfolio website
> Follow USW Fashion Promotion on Instagram
What you will study
Projects will expose you to the practicalities of project management, social media strategy, creative direction, and communication design and strategy. During the first year, emphasis is on visualisation techniques, research methods and the creative process. You will also be introduced to marketing theory, social media strategies and branding.
In the second year of the Fashion Promotion degree, you will progress to larger, industry-led projects on specific areas such as omni-channel media strategy, fashion journalism and writing style, photography, styling and editing and creative direction.
In the final year of the Fashion Promotion degree, the major project focuses on your personal area of interest and expertise through a highly creative, industry-standard project that will demonstrate your knowledge, skills and ability to potential employers.
Year One
- Introduction to Fashion Promotion
- Colour and Trend Forecasting
- Consumer Behaviour in Fashion
- Fashion Brand Promotion
- Fashion Styling
- Fashion in Context 1
Year Two
- Fashion Photography
- Moving Image and Fashion Communication
- Work Experience
- Fashion Media
- Fashion and Industry
- Fashion in Context 2
(Sandwich Year)
- Employment Experience Diploma
Year Three
- Fashion Entrepreneurship
- Critical Research in Fashion Promotion
- Major Fashion Promotion Project
- Fashion Communication Portfolio
The skills and knowledge gained on this fashion promotion course will equip you for a range of career paths. Students interested in specialising in graphic communication, journalism or photography are encouraged and assisted with applications for further study at Masters level.
Many students elect to undertake placements or internships. Recent examples include a number of high profile fashion brands:
- Urban Outfitters
- Display One
- Toast
- Hudson Bay (Canada)
- Esquire Magazine
- Market Fit Group (China)
- Giles Deacon
- Alexander McQueen
- Fred Perry
- Matthew Williamson PR
- Oxfam
- Crew Clothing
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.