Bachelor of Retail and Business Management
The fast-paced retail industry has many facets – from supply chain to buying and brand management, logistics to law, management to marketing. With advances in technology, the retail environment is ever-evolving and businesses are constantly seeking skilled leaders who can meet changing consumer demands.
In Massey’s Bachelor of Retail and Business Management (BRBM) you will learn broad-based business skills with retail-specific expertise. It is designed to prepare you for a rewarding career in the sector or in general business management.
Careers
Massey’s integrative approach ensures you will graduate with generic business skills as well as retail-specific expertise. You will have gained the critical thinking and problem-solving skills to design, implement, and continuously improve strategies for dynamic retail, technological and economic environments.
The Bachelor of Retail and Business Management is specifically focused on helping develop future managers and/or leaders in retailing. The degree is specifically tailored for the retail sector’s requirements, so the skills you will learn are those that the retail sector is seeking for their management staff.
You will be prepared to take on management and leadership roles in areas such as marketing, merchandising, logistics, human resources, supply chain management or design and brand management.
Alternatively, the Bachelor of Retail and Business Management provides an excellent platform for those thinking about setting up their own business or enterprise.