The effective marketing of an organisation’s products and services is critical to its success. Our Marketing Management course aims to help you develop your skills, knowledge and competencies in international marketing management and planning digital marketing communications, thereby enabling you to effectively contribute to the success of the business.

Our course will help you to achieve your management aspirations by being relevant to the modern business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make management decisions that impact on the organisation’s success.

Our tutors encourage class discussions, helping you to learn to build, express and defend your own informed thoughts. Our modules have been carefully designed to provide you with relevant skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career.

In association with the course, there are opportunities for you to apply for an internship.

Our modules provide insights into industry thinking, marketing products and services in both a domestic and international environment. Modules focus on concepts such as digital marketing planning, international marketing, marketing communications, and brand management. You will learn to create marketing strategies and digital communication plans that will contribute to the effectiveness of the organisation. This will be set in the context of having a good understanding of the contemporary management techniques to ensure the optimum use of resources.