Build and protect the reputation of brands, people and organisations with skills developed through Deakin's Bachelor of Communication (Public Relations). Learn how innovative and ethical communication fosters meaningful relationships with stakeholders and discover what it takes to create inspiring campaigns and events, manage crises and become an adaptive communications expert.

From day one, you'll have the opportunity to develop your skills in writing, editing, researching, event organisation and publishing– key skills that prepare you for the challenges of an evolving media landscape.

You’ll learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.

Why choose Deakin

Career outcomes

With Deakin's accredited public relations degree, you can work across a range of sectors, including business, government or not-for-profit organisations. Deakin graduates find work as:

• account executives
• advertising copywriters
• advertising account managers
• customer relations officers
• community relations officers
• customer relations managers
• government relations officers
• communication and stakeholder relations
• marketing and communications coordinator
• media and communications advisors
• media relations advisors
• public relations officers
• social media account managers
• digital content coordinators
• digital communications specialists
• event management officers.