Overview
In this program you will develop advanced skills in order to critically analyse information, synthesis knowledge, and communicate your research findings effectively for a variety of career settings.
This master degree may be undertaken in a project or thesis mode.
You can specialize in:
Economics
- empirical microeconomics
- innovation economics
- development economics
- health economics
- cultural economics
- applied economic modelling
- behavioral economics
- experimental economics
- corporate governance/social responsibility.
Finance
- capital markets and financial institutions
- financial instruments
- international finance
- macroeconomics.
Marketing
- branding
- product innovation
- social marketing
- electronic marketing
- services marketing
- macro marketing
- integrated marketing communications
- sponsorship
- business-to-business marketing
- consumer behavior
- buyer behavior
- word of mouth
- customer relationship management
- consumer psychology
- service quality.
Career
Graduates will be able to pursue an academic career in a university or be employed in senior leadership and management positions in government, non-government organisations and corporations.
As a researcher, your mastery of the discipline evidenced through a substantial and rigorous research project and other contributions to your field of specific interest can make a real difference to society.
