Overview
What you will learn
Learn more with core business studies and specialist marketing subjects. You'll examine markets and customers, build strategies, and explore buyer behavior, brand development, product innovation and digital marketing.
Your career in marketing
Equipped with a degree that is relevant to countless industries, you'll graduate prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics.
Career
Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.
Recent graduates of this degree are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles covering digital marketing, social media, customer and business analytics, sales, and marketing campaign development. Some alumni include:
- Graduate Management Trainee - L'Oréal
- Digital Product Specialist - Telstra
- Customer Analytics & Social Care - GM Holden
- Location Intelligence Professional - Pitney Bowes
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65% (check calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognized post secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
If you don't meet the entry requirements, there may be other RMIT programs you are eligible for that can lead you to your preferred program.
