Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles that span digital marketing and social media, customer and business analytics, sales and marketing campaign development. Some of our alumni include:

• Graduate Management Trainee - L'Oréal
• Digital Product Specialist - Telstra
• Customer Analytics & Social Care - GM Holden
• Location Intelligence Professional - Pitney Bowes

Entry Requirements

This program targets high performing students and selection is based on high academic merit.

You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 75% (check calculator below).

Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognized post secondary diploma in the relevant discipline with the required grades.

Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.

If you don't meet the entry requirements, there may be other RMIT programs you are eligible for that can lead you to your preferred program.