Are you interested in gaining entrepreneurial skills to work as a manager within the global fashion industry? As a fashion merchandiser you will analyse the market to foreast the latest trends and create a shopping environment that increases sales and promotes the company brand.

Your goal is to connect fashion from the designer to the consumer. Your understanding of and connection to the consumer helps craft the design, product development, promotion and delivery.

In this degree you will focus on:

• expanding your knowledge relevant to industry needs related to merchandising, planning and buying
• management and marketing strategies within the global fashion system
• global and local supply chains and how you can lead within them
• depth of research for proposed fashion industry opportunities
• developing your strategic capabilities to enable you to manage fashion enterprises.

Through this degree you will develop advanced methods of researching, merchandising, planning and collection planning to achieve commercial success, relevant to industry needs. You will gain an in depth knowledge of how the national and global fashion system operates and how you can work effectively within it.

This degree is for one year duration and is offered to applicants who are either directly articulating from the RMIT Associate Degree in Fashion and Textiles Merchandising or applicants who have an equivalent qualification. This course provides the opportunity to undertake a further year of undergraduate study and gain a degree.

Fashion merchandisers influence retail businesses’ purchasing, marketing and financial decisions.

Graduates are employed in:

• advertising and marketing fashion
• brand management in fashion
• international trade
• merchandise analysis
• merchandising
• merchandising planning
• product development
• product management
• range coordination
• retail buying
• retail management
• sales management.

As a fashion merchandiser you will:

• analyse the market to forecast the latest trends
• create a shopping environment that is dynamic, that increases sales and sells the company brand and image.

Your goal is to get fashion from the designer/manufacturer to the consumer. Your understanding of and connection to the end consumer helps dictate the direction of design, product development, promotion and delivery.