State of the Industry

The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.

A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.

Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.

By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.

Professional benefits

The AEC program in Digital Marketing and Web Development is designed to give students a clear understanding of marketing strategy, consumer engagement and the democratization of media. Students learn how to develop digital marketing strategies, use digital marketing tools, acquire implementation skills for digital project management, and how to present their ideas and plans. Most digital marketing specialists move on to other roles within the marketing department, such as manager or team lead, and even the outside consultant.