Overview
What you will learn
Learn to analyse and manage information and contexts, resolve problems and communicate effectively. Your marketing subjects will cover topics like digital marketing and product innovation, and receive industry feedback.
Connect with industry
In third year you will undertake an 8- to 12-month work placement. By being immersed in your field, you can apply your knowledge to real challenges, deepen your understanding of your discipline, and be introduced to real world performance and workplace expectations.
How you will learn
In this degree, you'll have the opportunity to take marketing subjects that explore design thinking and its place in modern industry. You'll also apply an ethical lens to industry, with value-based learning that delves into the ethics of marketing and data, inclusion and diversity. This industry-informed degree also allows you to undertake a work placement of up to 12 months, helping you to build both practical skills and industry contacts.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop. Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects and practical assignments.
Career
Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.
Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles that span digital marketing and social media, customer and business analytics, sales and marketing campaign development. Some of our alumni include:
- Graduate Management Trainee - L'Oréal
- Digital Product Specialist - Telstra
- Customer Analytics & Social Care - GM Holden
- Location Intelligence Professional - Pitney Bowes
This program targets high performing students and selection is based on high academic merit.
You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 75% (check calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognized post secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
If you don't meet the entry requirements, there may be other RMIT programs you are eligible for that can lead you to your preferred program.
