Overview
Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles across a range of sectors.
Why study marketing?
RMIT’s Graduate Certificate in Marketing is an in-depth course providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing efforts.
Improve your skills
Learn how to develop appropriate marketing strategies and tactics for implementation across a range of sectors while enhancing your understanding of the role of marketing within an organisation and its relationship with other critical business areas.
Advance your career
Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government.
Grow your network
Industry experts are often invited as guest lecturers to expose on-campus students to current industry developments in marketing. Students can seek membership with the Australian Marketing Institute and the Australian Market and Social Research Society to meet marketing professionals.
Career
Job prospects for advertising and marketing professionals remain positive.
Graduates can expect to find work across a range of roles in the marketing industry.
Graduates are encouraged to progress to the Master of Marketing, offered at the Melbourne City campus and online.
