Overview
Why study marketing?
RMIT’s Master of Marketing is an in-depth course providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organisation's marketing efforts.
Improve your skills
Learn how to develop appropriate marketing tactics and strategies for implementation across a range of sectors, while enhancing your understanding of the role marketing plays within an organisation, and its relationship with other critical business areas.
Advance your career
Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government. Equip yourself with a Master of Marketing to help propel you to the front of the pack in this dynamic and exciting industry.
Grow your network
Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing. Students can seek membership with the Australian Marketing Institute, and the Australian Market and Social Research Society to meet marketing professionals.
You will learn how to design and undertake marketing management planning, identify and improve your strategic marketing thinking, and develop a bread
Career
This program will enhance your ability to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to specific marketing activities.
Career destinations include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- integrated marketing communication management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation.
This degree comprises core and elective topics. You will be able to select six electives that will deepen and broaden your knowledge of marketing.
