Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.

In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and various combinations of a second major or a maximum of two minors.

With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, career development tools prepare you for your final-year placement within a local business.

To bolster your employability, you also have the option of completing the Professional Development program alongside your degree.

You can choose from seven business majors. Consult the Handbook for majors available at each campus.

You may also be interested in studying the Bachelor of Business in a joint degree:

Bachelor of Business-Bachelor of Laws

Bachelor of Business-Bachelor of Psychological Science

Bachelor of Arts-Bachelor of Business

Bachelor of Business and Environmental Science

Additional information

Majors

Within our undergraduate business degree, you are able to choose from seven majors. A major is your chosen area of specialisation. Not all majors are available at all campuses. The handbook provides detail about the subjects you can study within each major and the campuses each major is available at.

Business Intelligence and Information Systems

Learn how to integrate information technology systems and data into business strategies, and work with digital information systems to manage large amounts of data securely. Use your insight as a business intelligence analyst to create cost-effective systems and identify business opportunities. Ensure your employability and maximise your opportunities in this rapidly growing industry. Graduates can apply for membership with the Australian Institute of Management (AIM).

Hospitality and Tourism Management

Stand out from the crowd with this major and manage tourism and hospitality attractions, events, and services. Gain the professional expertise to manage, plan, and market the food, recreation, accommodation and tourism industry. Your in-depth understanding of hospitality will allow you to create amazing travel and event experiences.

Human Resources Management

Discover what motivates employees and how you can boost performance and productivity in organisations. Learn how to effectively communicate, develop positive employment relations and create environments that help people thrive. Your passion for human resources can take you across industries in Australia and around the world.

International Business

Build specialised skills to manage and conduct business in a complex global environment. Your passion in developing strategies and planning for short- and long-term projects will see you involved in multi-national enterprises. With the skills to work in the exciting international arena, you can build a sustainable, competitive business position in the international marketplace.

Management

Use your love of innovation, entrepreneurship and people-management to strengthen your employability. Learn how to lead businesses in highly competitive environments, solve complex organisational problems, plan effectively and hire the right employees. Managing finances, resources, and direct business operations with confidence in a fast-paced setting. You will learn a variety of transferable skills, important in managing a business or team in any industry.

Marketing for the Digital Age

Gain the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you to become an effective marketer, fulfilling the needs of your customers or growing a new customer base. Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. Transfer your skills across organisations in private, public, and non-profit sectors and stand out in a competitive marketplace.

Sports and Events Management

Enter the dynamic, fast-paced environment of the sporting and events industries. Learn how to create and coordinate sports, business, and public events on both a small and large scale. Events are central to local, national and international economies and tourism; you will be highly-employable in an industry that is growing exponentially. Benefit from our strong industry connections with a major designed to meet employer needs by providing first-hand practical experience.

JCU Business graduates are multi-skilled and are successful in finding employment in a wide range of industries.

Depending on which major/s you choose, potential careers could include:

• Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
• Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
• Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
• Human Resource Manager
• Entrepreneur
• Project Manager
• Operations Manager