Overview
The Bachelor of Fashion (Enterprise) is about people and economies.
In this course, you will examine environmental, ethical, corporate and consumer dimensions of the fashion and textiles industry through the lens of product management, marketing and retail. You will gain an understanding of the dynamics of the industry, including consumer buying patterns, and how to design, develop, source, communicate and sell fashion products.
With emphasis on the emerging markets and innovations of the Asia Pacific region, this degree incorporates the latest innovations in technology, e-commerce, sustainability and emerging consumer trends.
As a graduate, you will have the necessary foundation to further specialist and apply your knowledge in fashion enterprise as an emerging entrepreneur or intrapreneur across large, medium or small global fashion enterprises, or further study.
Career
As a graduate, you can pursue a range of professional roles across the local and global fashion industry. Roles could include product management, distribution, marketing, retail, and digital analysis and marketing of fashion practice, niche fashion, emerging markets, and techniques across the fashion industry.
There are also opportunities to begin your own start-up enterprise or pursue further studies at postgraduate level.
This qualification can lead to careers including:
- fashion buyer or range planner
- fashion merchandise planner, allocator or product manager
- fashion retail and e-commerce manager
- fashion marketer or brand manager
- social media manager or digital marketer
- fashion sourcing or logistics manager
- fashion trend analyst
- fashion business or sustainability manager
You must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification) with a minimum 65% average (check calculator below).
Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post-secondary diploma in the relevant discipline with the required grades.
Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.
