Give your media dream a sporting chance

If you love sports and telling stories in equal measure, then UC’s Bachelor of Communication and Media (Sports Media) is for you. You’ll explore the media’s role in the reporting of sport and its influence on Australian society and the broader global context.

Throughout this highly practical media course you’ll learn how to research, produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media. You’ll also report on ‘live’ sporting events that often captivate the nation and the world, interview elite athletes and coaches, and host your own podcast and TV panel show.

Study a Bachelor of Communication and Media (Sports Media) at UC and you will:

• evaluate the public interest and cultural importance of sports journalism
• produce insightful and engaging reporting that demonstrates an understanding of the Australian and global sporting landscape
• instinctively adapt sports journalism concepts and skills to diverse media and corporate environments
• critically apply knowledge and judgement in the production of multimedia sports content in fast-paced environments.

Work Integrated Learning

Exclusive Work Integrated Learning opportunities exist thanks to the course’s distinctive location in Canberra and relationships with professional sporting clubs and organisations. You’ll undertake a compulsory six-month internship as both a digital media producer for a sporting organisation, and as a sports journalist in a media newsroom. Previous internship hosts have included the Canberra Times, Canberra Raiders, ACT Brumbies, Capital Football, Basketball ACT, Fox Sports, Cricket ACT and AFL Canberra.

You’ll graduate career-ready with an exceptional portfolio of published work, including news stories, videos, podcasts, photography and even your own website. Past sports media graduates have found employment with companies including FIFA, Swimming Australia, ABC Grandstand, ABC TV news, Cricket Australia, Sky Sports, Cycling Australia, Fairfax Media and Netball Australia, among many others.

Career opportunities

• Sports journalist (newspaper, magazine, radio, television and online)
• Digital media producer
• Sports communications officer
• Sports marketing officer
• Sports editor
• Media adviser

Course-specific information

We offer a range of short and longer term international study and internship opportunities which count as credit towards your degree.

If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.