Bachelor of Digital Business

The business landscape is shifting. Are you ready to break new ground?

Become a powerful 'change agent' – no matter where you work. Carefully designed in partnership with industry leaders, La Trobe's Bachelor of Digital Business gives you the confidence and practical skills you'll need to harness the power of digital disruption.

You'll learn the fundamentals of digital business, including how to unlock the potential of technology and how to use digital platforms to improve business performance. You'll develop a blend of technical and practical business skills across marketing, accounting, economics and technology. And you'll gain valuable insights into how digital technologies are reshaping the contemporary business world.

This practical course will teach you the industry tools you'll need to succeed. Learn from experienced academics and industry leaders, using real-life data and examples. You can also choose to pursue an internship and get valuable, hands-on experience.1

Become highly employable across a range of business settings and keep your options open with this versatile degree.

You'll learn:

• The principles of digital business
  • Learn the skills to blend traditional business know-how with digital practices. Create new and improved business models and customer experiences.
• Data analytics
  • Help businesses to make informed decisions using data-driven processes and analytical tools.
• The principles of innovation
  • Learn how to develop an innovation mindset and equip yourself with the business skills to implement effective organisational change.
• Digital disruption
  • Understand how to harness and leverage the power of new digital technologies.
• Traditional business knowledge
  • Study a major or minor and become a well-rounded business graduate.

CAREER OUTCOMES

Graduate with practical skills, a global perspective and a detailed understanding of complex business environments. As a digital-focused business degree, graduates can find employment in a wide range of sectors and roles, including:

• Business, strategy and management consultant
  • Use your unique blend of business and digital skills to create solutions for operational challenges.
• Digital marketing analyst
  • Develop digital strategies and build channel-wide marketing campaigns.
• Digital business solution manager
  • Help organisations to identify their strengths and weaknesses and develop new digital solutions. You'll also be responsible for implementing change and ensuring operational excellence.
• Digital business development manager
  • Use your excellent soft skills and digital business knowledge to create consensus between stakeholders. Identify new opportunities, create improvements in internal processes and establish new initiatives.
• Social media officer
  • Use your digital business skills to implement a social media strategy. Increase brand awareness, improve marketing efforts and increase sales