Overview
The combination of theory, practice and recurring group work makes Marketing Management a programmer that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.
You will have the opportunity to spend one semester abroad and to develop a personal international network that can boost your career.
The Marketing Management Programmer also includes an opportunity to apply for a double degree exchange with IQS Business School (Spain).
Internship
In this programmer you have the possibility to do a 10-week internship during your elective semester if you don’t choose to study abroad at one of our partner universities. This internship can be done anywhere in the world and is a great opportunity to see how you can apply economic theories and tools to real-life problems.
Study Abroad
The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.
- See all of JU's partner universities
After completing your programmer, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses.
The programmer will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.
With your degree, you can apply to both Swedish and international master's programmers. Please note that master's programmers may have different entry requirements.
A bachelor's degree in business administration fulfills the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:
- Digital Business
- International Marketing
- International Logistics and Supply Chain Management
- Global Management
- Strategic Entrepreneurship
The combination of theory and practice, and recurring group work makes Marketing Management a programmer that provides you with important experience for your future career.
The programmer places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programmer is open to students from around the world reinforces the international aspect.