Overview
You take your career seriously, but you’re also excited about where it could take you next. We share your focus and energy. Our MSc Marketing is designed to advance your critical knowledge and practical skills while allowing you to finesse your unique approach. Because that kind of balance will propel you into new markets and thrilling opportunities. With our cutting-edge content, you’ll go beyond the average marketing skill-set. You’ll acquire digital and communications skills, explore international marketing and brand management, advance your business research abilities, and develop flexibility during realistic marketing strategy simulations.
You’re doing this for a reason, so you need a course with the potential to launch you into new opportunities. Our approach combines the art and science of advanced marketing with perpetual practical application. It means that everything you learn has meaning and purpose in the real world, and you will use your newly acquired skills and experience in your marketing job.
‘International’ isn’t just a business concept, it’s a way of life here at ARU. Our course attracts an international cohort, which mirrors the real world of business you’ll work in. The mixture of international students creates a classroom dynamic that’s driven by their local marketing insights and diverse, global experience. Our MSc Marketing students are energetic, entrepreneurial, and driven go-getters, passionate about the future of the industry. This combination of students from around the world ensures engaging and constructive discussions, expanding your horizons, and creating networking opportunities to form meaningful business relationships, so valuable in the marketing industry.
Our contemporary content is constantly updated to match the pace of the real marketing world. You know that digital communications are an essential part of modern marketing. And we know the lightning speed that the digital world moves in. That’s why we constantly update our course content and stay on top of all new and emerging trends and practices. On top of that, we want you to have the same ability – to be ready for changes and able to adapt to them. That flexibility within the marketing context is developed during our Marketing Strategy Simulation module, where you will challenge yourself and learn to think on your feet, adapting to real-life scenarios within a fast pace structure.
Choosing to study in Cambridge means being immersed in the exciting tech and biotech cluster known as the ‘Silicon Fen’. It means experiencing the unmatched blend of heritage and innovation and studying amid the creative energy of a unique tech environment. With thousands of local companies thriving in this fast-moving industry, the marketing opportunities are countless. ARU lecturers use their contacts to forge and maintain strong links with Cambridge’s business network. These industry links mean influential guest speakers, access to pivotal talks and conferences, and exciting work experience opportunities.
Careers
Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.
Your faculty
You have a highly active mind and see opportunities everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.

My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.