BACHELOR OF MARKETING, ADVERTISING AND PUBLIC
RELATIONS
ECU’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.
Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.
You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.
Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.
Course Learning Outcomes
- Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
- Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
- Collaborate effectively in team settings to produce measurable outcomes.
- Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
- Generate creative ideas for business innovations that respond to opportunities and constant change.
- Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
- Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.
