ABOUT THE COURSE
Build your knowledge of the commercial aspects of the creative industries. Solent’s innovative MA Media Arts Management focuses on the various forces shaping the media and cultural industries. You’ll also explore how political, economic, social, legal and technological frameworks have a direct influence.
You’ll gain a thorough understanding of management and administrative functions to enable effective management within the sector. You’ll also delve into the challenges facing managers and executives working within the creative industries.
Financial planning and marketing communications are key elements of the curriculum. You’ll explore financial and accounting practices and how they can be applied to an artistic environment. You’ll also be introduced to the marketing mix and the many traditional and emerging mediums for reaching your target audiences.
The final major project will give you the opportunity to demonstrate your skills in the areas of organisation and project management, research, critical thinking and analysis in a related area of particular interest to you.
The course’s commercial focus within the context of the media industry makes it accessible to candidates from a wide variety of backgrounds. This includes graduates from media-related or business-related degrees. Professionals already working within the media industry who wish to build upon their existing knowledge are also invited to apply.
Studying in Southampton means you'll be learning in a vibrant city with a thriving cultural community. The city’s new Cultural Quarter, which is right on the University’s doorstep, sits at the heart of this. The Quarter is a creative hub offering museums, performance space, concert venues, and art galleries, including Solent’s own Showcase Gallery.
YOUR FUTURE
Graduates will be well-equipped to take on managerial and executive positions, such as marketing manager, press officer, or social media account executive, within all sizes of media and arts organisations.
INDUSTRY LINKS
Students in the School of Media Arts and Technology benefit from the strong industry links developed by academic staff. Many of Solent’s media-related courses have an active guest speaker programme, with presentations from experts sharing insights from all areas of the industry.
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