BSc (Hons) Marketing Management
Marketing managers lead a business in its efforts to understand, create, and keep customers. Marketing management is a mix of art and science that needs creativity, data, and innovation to succeed. You’ll learn these skills both in the classroom and in your interactions with real businesses throughout your study.
Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You’ll be immersed in key areas of marketing such as consumer behavior, marketing communications, and market research. Through flexible and creative assessment, you’ll build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviors.
Students also get a minimum of 10 weeks of work experience in industry during their second year of study, with a range of fantastic employers in the region - maximizing your employability.
You’ll have the opportunity to gain the Chartered Institute of Marketing’s Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of your choosing, all as a part of your program of study. The BSc (Hons) Marketing Management is the only marketing degree in the UK to be recognized by three different professional bodies. By studying at USW, you’re able to join the Chartered Institute of Marketing’s Graduate Gateway program. The course is also recognized by the Chartered Institute of Public Relations, and the Institute of Direct and Digital Marketing.
What will You Study?
Year 1 Marketing Management – Contemporary Management Challenges:
This year focuses on developing your fundamental knowledge and skills in marketing management, and business management more widely. Developing a holistic understanding of business functions and processes enables you to establish transferable skills and integrate a marketing orientation more deeply into your future organisation. You’ll study the following modules:
- Marketing and Consumer Behaviour - Welsh provision available: Marchnata ac Ymddygiad Defnyddwyr
- People, Work and Society
- Principles of Supply Chain Management
- Economics, Law, and the Business Environment
- Becoming a Professional: Critical Enquiry - Welsh provision available: Datblygiad Proffesiynol: Ymholi Beirniadol
- Becoming a Professional: Enterprise Project
Year 2 Marketing Management - Marketing Management in Practice:
This year aims to make clear links between the theory and practice of marketing management. You’ll be introduced to a range of new marketing theories and concepts to build your understanding of the discipline. You’ll further your understanding through working with real businesses in an internship or business consultancy position this year. You’ll study the following modules:
- Creative Marketing Communications
- Digital Marketing: Tools and Techniques
- Project Management
- Skills for Market Research
- Marketing Employment Experience 1: Reflection - Welsh provision available: Profiad Gweithle 1: Myfyrio
- Marketing Employment Experience 2: Portfolio - Welsh provision available: Profiad Gweithle 2: Prosiect
Year 3 Marketing Management - Critical Perspectives of Marketing Management:
The focus this year is on developing you into a marketing manager who is well-rounded, critical, strategic, and confident. You’ll work on further growing your marketing management knowledge with a range of new modules which explore the current boundaries of the discipline. You’ll also conduct your own investigation into a topic of interest to give an added boost to your CV. You’ll study the following modules:
- Omni-Channel Marketing Strategy
- Public Relations and Reputation Management
- Professional Selling and Business Development
- Strategic Management
- Critical Enquiry Project (optional) - Welsh provision available: Prosiect Ymgynghori
- Consultancy Project (optional) - Welsh provision available: Prosiect Ymholi Beirniadol
Course Details
Accreditations
This is a CIM Accredited Degree. The course is also accredited by the Institute of Data and Marketing, and the Public Relations and Communications Association.
Placements
You will get a minimum of 10 weeks of work experience in the industry during your second year of study, with a range of fantastic employers in the region - maximising your employability. You will also benefit from the established practitioner relationships the South Wales Business School has developed over the past decade. This provides excellent opportunities for your professional practice through practitioner-led guest lectures, field visits, career development events, observational and practical research, student placements and scenario-led assessments. The inclusion of placements, company visits and organisational engagement (through the South Wales Business Clinic and professional networking events and visits) provides the opportunity to engage with organisations and professionals and be involved in discussions with companies as they seek to provide solutions to real company problems and issues.
Careers
With extensive transferable skills development throughout the course, the BSc (Hons) Marketing Management prepares students to go into a range of marketing and non-marketing careers. Examples of jobs that graduates go into include:
- Marketing communications (in-house and agency)
- Market research
- Digital marketing specialist
- Public relations
- Business management and business development roles
- Event management
- Entrepreneurship (running your own business)
At the end of your degree, you may wish to progress on to postgraduate research with a Masters by Research or PhD.
*Scholarship Available for 2023 January Intake students up to 2500 pounds*
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