ABOUT THE COURSE
Solent’s BA (Hons) Marketing programme will help prepare you for a varied career as a professional marketer – driving growth, increasing brand awareness and delivering high-quality marketing materials for businesses of all types and sizes.
You’ll be supported in developing a comprehensive understanding of marketing theory combined with practical application. You’ll study the key concepts of consumer behaviour and insight, marketing strategy, effective marketing planning and decision making, marketing communications, and creative digital technologies, focused on engaging global audiences.
The degree also helps you develop into a flexible marketer. Integration of personal, professional and transferable skills throughout the course help support your progression and development as an individual, within a team and as a learner – attributes that will enable you to be adaptable in today’s fast-moving job market.
Employability is embedded in the curriculum. You’ll have the opportunity to engage with employers and work on live client briefs and real-world projects at all levels. Extensive links with the business community, marketing groups and industry associations are continuously being established to ensure the degree is relevant to the modern marketing environment and current industry best practice. You’ll also have the opportunity to attend guest lectures and will be encouraged to take part in networking opportunities, vital for a successful future career in the marketing profession.
In addition to a traditional degree, the marketing programme also offers you access to a high level of professional qualifications. Additional qualifications include the Chartered Institute of Marketing (CIM), the Institute of Direct and Digital Marketing (IDM), PRINCE2 project management and Google Analytics.
YOUR FUTURE
With the professional qualifications, skills and knowledge that employers are looking for, you’ll have a wide variety of options open to you when you graduate. You could choose to work in a large multinational company or lead a marketing department in a smaller organisation. You’ll also have the business acumen to start your own marketing business. Suitable roles for graduates include:
- Marketing management
- Market research
- Internet marketing
- Marketing communications
- Marketing analyst
- Product and brand management
- Direct marketing
- Public relations
- Account management
- Digital and social media
- Business development
- Sales
- Campaign/category management
- Conference and events management
- Digital marketing
- Analytics and CRM.
INDUSTRY LINKS
Industry specialists mentor and assess your work. Guest speakers are common and the course has its own marketing networking events where you’ll engage with employers and industry figures.
Students often attend industry events as part of their professional accreditations and have presented at both internal and external conferences, with academic staff and on their own.
PLACEMENTS
During the course you’ll have the option to carry out a work placement year, offering you the opportunity to gain valuable work experience before going on to your final year of study.
You’ll also be encouraged to find work experience through the core Personal and Professional Development units, aided by the course team’s professional contacts. Recent work placement destinations include Carswell Gould, Voodoo Ltd, Adventure001, AMB Marketing, Splice Marketing and GottaBe! Marketing.
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