ABOUT THE COURSE
Are you looking to upgrade your existing marketing qualifications into a full honours degree? This one-year top-up programme is specifically designed to help you build on what you already know, strengthening the skills you developed during work in the industry or earlier study at HND level (or equivalent).
Delivered in just one year, this marketing top-up course is best suited to those who already have professional experience, a marketing qualification at HND level, or both. This enables students to jump straight into the intensive curriculum.
Students learn from a course team with a wide range of academic and industry experience. Their established industry links have provided past students with a range of exciting opportunities including guest lectures, live briefs and industry assessments. Businesses that have previously been involved with Solent’s business and marketing programmes include Mercedes Benz, Ahmed Tea and Dorset Goodness.
Towards the end of the year, students will undertake an independent research project. This project can centre on a subject of the students choosing, with many using it to springboard careers in particular industries or disciplines.
Students may also take part in national marketing and business competitions. Past students have made entries to both the University Business Challenge and the Pearson RED Challenge.
YOUR FUTURE
Suitable roles for graduates include:
- Marketing management
- Market research
- Internet marketing
- Marketing communications
- Product and brand management
- Direct marketing
- Public relations
- Account management
- Business development
- Sales
- Campaign/category management
- Conference and events management
- Digital marketing
- Analytics and customer relationship management.
INDUSTRY LINKS
PLACEMENTS
Students are supported as they pursue work placements and other hands-on learning opportunities. The curriculum covers a range of marketing topics including digital marketing, corporate communications, marketing to international audiences and marketing strategy.
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