ABOUT THE COURSE
Public relations and communications delivers a fascinating career in a fast-growing and exciting field. From government to business to charities to celebrity superstars, this £14.9 billion industry offers careers in every aspect of modern life and business.
Our publicity study courses ranked 8th out of 17 other UK institutions for student satisfaction (NSS 2019).
At Solent, you will develop the communications skills essential for a career in modern business, plus essential practical skills and experience to stand out from the crowd at interview – working on PR campaigns for real-world clients and learning key communication skills on this dynamic modern degree.
You will explore the modern PR and comms industry, build an in-depth knowledge and critical understanding of public relations practice, get to grips with the digital platforms and multimedia channels that define modern PR, and apply your skills and knowledge through live client briefs from the very start of your degree.
As well as learning all about the latest ideas, techniques and processes in the business, you will have the chance to work with multimedia hardware and software - learning how to produce audio packages or viral videos, and how to use the Adobe Creative Cloud Suite.
Putting your learning into practice is an essential part of this professionally-focused degree, with a minimum of four weeks experience built into the course at the end of the second year (level 5). And on completing the course, you may be eligible for professional registration as an associate of the Chartered Institute of Marketing or the Institute of Direct and Digital Marketing – as well as having the option of accreditation in the APM Project Fundamentals Qualification (PFQ).
YOUR FUTURE
Public relations is, quite simply, one of the key skills required by any organisation working in any business sector in the UK or indeed the world.
Example roles include: Public Relations Executive, PR Account Manager, Social Media Management, Crisis Management, Media Relations, Investor relations, Event Planning and Management, Internal Communications, Copywriting, Business to Business PR, Strategic Communications Management, Public Affairs / Lobbying, Corporate Social Responsibility, Digital Marketing Executive/Officer, Digital Marketing Account Manager, Digital Marketing Analyst, Digital Marketing Campaign Manager, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive
In the UK, you could choose to work in: banking, beauty, celebrity and entertainment, construction, education, fashion, financial services, government, healthcare, IT and technology, logistics, manufacturing, retail and wholesale services, sport and travel.
INDUSTRY LINKS
The course team have links with many employers in industry, some of whom provide live briefs and/or guest lectures for our students. Over the last year, these have included:
- The New Forest Outdoor Centre
- National Air Traffic Service (NATS)
- The Carswell Gould agency
- The Five by Five agency
- Naomi House
- Simon Says
- YCN
PLACEMENTS
Students are encouraged to undertake work experience at the end of level 4, in the summer break, and before level 5 begins. Help to find placements is available from the level leader and from Solent Futures, which offers access to the latest job opportunities and provides a wide range of resources designed to help you get and stay employed.
At the end of level 5, students must complete two, two-week work experience placements, to be undertaken during the summer break between level 5 and level 6. Support is provided by the unit leader and by Solent Futures.
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.