ABOUT THE COURSE
This course is for all those who want to find out more about marketing – whether you're already working in a role that involves marketing or you think you would like to be in the future. In essence, it answers the question: What is marketing?
With practical assessments put into a workplace context, this is the essential course to enable you to pursue or advance your own career in marketing.
By the end of this qualification you should:
- Understand the function of marketing and its role in an organisation’s success.
- Understand more about customers and managing customer relationships.
- Be able to explain the importance of understanding the organisation’s marketing environment and the impact it has upon an organisation’s ability to satisfy customer needs and wants.
- Be able to identify each element of the marketing mix in the context of customer needs and achieving customer satisfaction.
- Be able to confidently apply the marketing mix to a range of different organisational sectors and contexts.
YOUR FUTURE
For those wanting to advance their marketing knowledge and career, we also offer the CIM Certificate in Professional Marketing and Diploma in Professional Marketing, which allow you to refine your existing marketing skills.
PLACEMENTS
While opportunities for work experience are not incorporated into the course, CIM qualifications offer a unique opportunity to apply your knowledge directly to your own workplace – not only enhancing your understanding of marketing but also improving your job performance and making a positive impact on the business you work in.
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