MASTER IN BUSINESS ANALYTICS

Business analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics, to both measure past performance and guide business planning, which is also based on data and statistical methods.

The first stage of business analytics is descriptive analytics, which still accounts for the majority of all business analytics today. Descriptive analytics looks at past performance and understands that performance by mining historical data to look for the reasons behind past success or failure. Most management reporting – such as sales, marketing, operations, and finance – uses this type of post-mortem analysis

The next phase is predictive analytics. Predictive analytics answers the question of what is likely to happen. This is when historical data is combined with rules, algorithms, and occasionally external data to determine the probable future outcome of an event or the likelihood of a situation occurring.

The final phase is prescriptive analytics, which goes beyond predicting future outcomes by also suggesting actions to benefit from the predictions and showing the implications of each decision option. Prescriptive analytics not only anticipates what will happen and when it will happen but also why it will happen. Prescriptive analytics ingests hybrid data, a combination of structured (numbers, categories) and unstructured data (videos, images, sounds, texts), and business rules to predict what lies ahead and to prescribe how to take advantage of this predicted future without compromising other priorities

MBA Business Analytics program is intended to develop skills, improve analytics competency and provide in-depth knowledge for handling data and Business Analytics tools. On successful completion of the program, you can work in corporate roles in the analytics domain.

The program provides a detailed study in Data and Decisions, Data Mining Techniques, Predictive Analytics, Machine Learning, and Artificial Intelligence, Visual Analytics, and Big Data Analytics. You also get hands-on experience to use tools such as R, Tableau, Microsoft Excel, and Python in this comprehensive specialized program.

Main Tools & Languages That You Will Learn To Become a Top Data Analyst

COURSE HIGHLIGHTS

How will MBA Business Analytics help you

• You develop a data literacy mindset and understand the dynamics of a progressive, fast-paced business environment.
• You learn deep analytical skills to apply in your work or further studies.
• You master technology trends of Data Management, Statistics, Big Data, and Machine Learning.
• You gain expertise in analyzing data and mining it for business insights.
• You build confidence to address real-life problems in areas like retail, insurance, operations, finance, banking, and telecom.

For whom is this course advantageous

• Working professionals in IT/Finance/Statistics
• Entrepreneurs looking to enhance their skills in Analytics
• Fresh graduates from Engineering / Mathematics background
• Final year students completing their graduation on or before April 2019

By the end of the program, the student will be able to

• Possess highly marketable skills to use leading statistical methods and data visualization tools for managing dynamic data
• Leverage your own innovative ability to use descriptive analytics and predictive analytics, set up a hypothesis test and understand non-parametric tests
• Know how to derive meaning from Big Data and apply emerging popular technologies and analytical techniques or models
• Gain the expertise to use a wide range of modern statistical tools and software packages like R, Python, Spark, Excel, Tableau, MySQL, Power BI
• Enable a seamless absorption in applying Analytics to real-world business contexts and communicate effectively the actionable plans to key stakeholders

CAREER OPPORTUNITIES

Why Study Business Analytics?

•  Ranked #5 high paid jobs in India by Report of Indian Express – 2017
 
• According to a study, India has job vacancies for 50,000 – 1,00,000 data analytics professionals
 
• Contributes to your organization’s success and helps you lead with unparalleled ideas
 
• Prepares you to be a 21st-century leader and be the core decision-maker of your organization
 
• A global shortage of Business Analysts and Data Scientists puts you in high demand
 
• Gets you a competitive edge to work with large, professionally managed corporate and be paid more than your counterparts
 
• The demand for Data Analytics professionals has doubled in the last year.
 
• Expected ex-potential growth: 70% of surveyed companies said they plan to start hiring Data Professionals in the next three years.
 
• Data analytics and Business Intelligence are popular skills, along with skills such as Data Science, Machine Learning, and Data Engineering.

What are your career options?

• Business Analyst
• Business Analyst Industry Expert
• Business Analyst Project Manager
• Data Analyst
• Big Data Analyst (Big Data is a complex and large data set that reveals many patterns, trends, and associations)
• Data Warehousing Expert
• Business Intelligence Expert
• Data Mining Expert

Industries such as financial services, retail, manufacturing, healthcare, energy, oil and gas, telecom, social media, sports, gaming, e-governance, and e-commerce will offer adequate employment scope for you.

ELIGIBILITY CRITERIA

• Students with 50% or higher marks in B.Com / B.B.A. / B. A. / B. Sc. / B.E. / B. Tech or any other equivalent degree will be considered eligible for the program. Students belonging from SC / ST / OBC with a minimum of 45% of marks in graduation will be eligible for the program.
• Students with a valid score of CAT, MAT, ATMA, XAT, CMAT, or Marwadi University entrance exam or any other Equivalent exam of National repute, with a valid score, will be considered. The
• shortlisted candidates will be called for Personal Interviews.
• The duration of the program shall be 2 years divided into 4 semesters.

Department of Business Administration!