Overview

The Bachelor of Digital Design (Visual Communication Design) offers an exploration of how, as humans, we communicate and organise information in visually accessible ways, and develop a well-rounded understanding of the theory and practice of communication design. The course investigates both a traditional print-based design perspective and one which covers web-based applications and new technologies. The degree has a strong focus on visual communication in the global marketplace and how to design for both business and consumer audiences across different cultural contexts. The degree aims to produce graduates with a thorough knowledge of typography, logotype design, layout, publication design, environmental graphics, packaging and digital design. Graduates will employ innovative use of different visual and emerging media types across print, screen and packaging and develop effective design solutions for specific audiences. Graduates will also gain fluency in the visual vocabulary and technical skills relevant to visual communication design. Graduates will also acquire image-making expertise and the ability to develop visual design artefacts using a range of analogue and digital media.

Learning Outcomes

• Demonstrate fluency in the visual vocabulary and technical skills relevant to visual communication design through display of image-making expertise and the development of visual design artefacts using a range of analogue and digital media.
• Apply innovative use of different visual and emerging media types across print, screen and packaging in developing effective design solutions for specific audiences.
  
  

UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; and display initiative and drive, and use their organisational skills to plan and manage their workload. UC graduates are global citizens: Think globally about issues in their profession; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; and make creative use of technology in their learning and professional lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; and evaluate and adopt new technology.