Graduate Certificate in Public Relations
Get the industry-ready skills you need with this short course in public relations. Learn how to express your ideas more persuasively, help organizations enhance their public reputation, organize events, pitch stories to journalists, and build relationships with key stakeholders.
Public relations professionals plan and deliver communication strategies for private companies, government departments and non-profit social enterprises to influence people’s attitudes and promote behavioral change.
They are highly effective networkers who act as a crucial link between an organization and its key stakeholders, such as the local community, customers and corporate shareholders.
They also look after their clients' social media accounts, organize events, write media releases and corporate documents, and work closely with journalists to manage media publicity.
PR professionals can also get involved with crisis and issues management, lobbying government ministers, sponsorship and fundraising, and employee relations.
The assignments for this short course are highly practical. So if you enjoy writing and talking to people, and love framing ideas in engaging ways, then a career in public relations could be a good fit for you.
We encourage our PR students to get involved with the Management Communication Students' Association (MCSA), an award-winning student club that organizes regular activities.