Overview

The Master of Marketing Management is designed to equip you for managerial positions requiring a broad understanding of marketing and its essential role within your organisation. It is designed for people who are working in a marketing area and want to complement their practical knowledge with a sound theoretical base, or those contemplating a career in a marketing field. The course provides a comprehensive program for those without prior studies in Marketing or with a major in Marketing in their undergraduate studies. All graduates will have a grounding in the core areas of marketing, consumer behaviour, marketing research, international marketing, and marketing management.

Learning outcomes

• Critically evaluate a range of core and contemporary concepts and theories of organisations and their management;
• Analyse and synthesise information and be able to critique and effectively communicate in a business and management context;
• Apply concepts, theories and experience to business problems and propose sustainable solutions demonstrating initiative, creativity and social responsibility;
• Analyse and synthesise contemporary theory and practice relating to the external context in which organisations operate;
• Analyse and apply a range of contemporary entrepreneurial and enterprise skills and approaches to business innovation and organisational change;
• Critically analyse and integrate marketing management theory to future work challenges and practices in an organisational context;
• Develop, articulate and apply competencies and behaviours consistent with professional certification standards in marketing.

UC graduates are professional: employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; and take pride in their professional and personal integrity.

UC graduate are global citizens: think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; and behave ethically and sustainably in their professional and personal lives.

UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; and evaluate and adopt new technology.