Course Summary
BA Graphic Design at UEL combines the study of traditional visual communication with the possibilities of emerging technologies. We provide the forum and facilities (link) in which staff and industry expertise fuse with students’ own knowledge, experience and ambition. We explore both practical and theoretical understanding and, from the outset, we encourage students to think experimentally and evolve our field.
This course operates within the Art and Creative Design subject. This allows students to work collaboratively, broadening their knowledge base while forging a creative community. Cluster-wide workshops allow our students to build a unique portfolio of skills essential to the Fourth Industrial Age.
WHAT YOU'LL LEARN
Graphic designers employ a broad of range of skills to complete projects, including practical, conceptual, theoretical, social and commercial knowledge. We focus on building skills in these areas through direct experience.
You will learn about the key design processes; research, ideation, iteration, production and presentation – and how to apply them to new scenarios. Examples of practical applications of these key processes include:
- Editorial and print design
- Typography
- Web and app design
- Broader visual communication practices such as studio photography, moving image, 3D prototyping and animation
By developing theoretical and conceptual skills, you will learn to locate your graphic design practice in a wider professional and critical field. You will gain advanced awareness of design histories, context and applications, and you will develop the ability to engage in and understand critical discussions around design.
Studying BA Graphic Design will furnish you with a host of transferable skills – but more importantly you will learn adaptability and develop the necessary competencies to tackle the 4th Industrial Age.
HOW YOU'LL LEARN
Your learning will involve a blend of activities, from research through practice to reflection. The course is divided into modules, with each module being composed of a set of projects or briefs. These briefs can be compiled over time to produce a growing record of experience and budding expertise.
The course begins at pace by introducing a wide range of key ideas and their practical applications. This gradually gives way to longer, more in-depth and self-determined projects that encompass many processes and conceptual stages. Along the way, you will develop your work via regular feedback sessions, seminars, tutorials and critiques, or ‘crits’.
UEL has extensive maker facilities. Within Architecture and Visual Arts (AVA) there are dedicated spaces for production. These include a fully equipped Risograph printing studio, analogue and digital darkrooms, an immersive green screen studio and a variety of traditional printing. There are also wood, ceramic and metal workshops to further develop your practice. Digital Fabrication facilities include 3D printing, laser cutting and CAD milling.
As a student you will be able to loan equipment including photographic kit, projectors and VR headsets.
Further ways you will learn:
- Cluster-wide electives: workshops (such as printmaking, textiles, bookbinding, coding, etc) ensure students take full advantage of UEL’s extensive facilities and highly-skilled staff team
- Remote learning: off-campus access to a Virtual Learning Environment
- Industry expertise: specialist lectures and visits to/from industry figures, as well as participation in live briefs and competitions
- Culture in London: regular engagement with many of the 250 art institutions and archives that offer ever-changing inspiration for set briefs and self-directed study
- Portfolio development: we help our students build strong portfolios and professional outlooks that match their ambition and personalities, and prepare them for industry
• Guided independent study
We are investing in key areas beyond your studies including our career services, library and well-being, to be available both face-to-face on campus and online with many of these available 24/7. We have new, modern library facilities on both campuses offering inspirational environments for study and research. Libraries contain resources in print and digital formats, a range of study spaces and dedicated librarian who can assist with your learning.
• Academic support
Students are supported with any academic or subject related queries by an Academic Advisor, module leaders, former and current UEL students.
If you need a bit of extra help with certain skills such as academic writing, maths or IT, our Skillzone and English for Academic Purposes we offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses. Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. UEL provides also support and advice for disabled students and those with specific learning difficulties (SPDs).
• Workload
Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.
The approximate percentages for this course are:
Year 1: scheduled teaching – 300 hours; guided independent study – 900 hours.
Year 2: scheduled teaching – 300 hours; guided independent study – 900 hours.
Year 3: scheduled teaching – 300 hours; guided independent study – 900 hours.
The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year dependent on your course.
Who will teach on this course
Dan Duran
The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.
YOUR FUTURE CAREER
In 2018 the UK’s creative sector broke the £100 billion mark. Within this economy there are a great variety of roles that utilise the skillsets we develop.
Our alumni may work in-house for a large company, in a specialist design studio, run their own business or be self-employed across a variety of industries. Spending three years tracking multiple projects, solving the logistics of production and negotiating within teams of creatives will prepare you for work beyond the subject area. The University’s e-Factor competition offers students resources to develop their own business and the Career Coaching team are always on hand to help students fine tune their CVs and interview techniques.
The course maintains a strong network of alumni and we regularly invite former students to return as guest speakers and lecturers. Below are some examples of different career trajectories.
Chris Steel graduated from the course in 2014. They now work as a Focus Puller (1st Assistant Camera) in film and video. One of their career highs so far has been working on tour and album visuals for Kylie Minogue.
Kemar Reid (grad. 2014) works as a graphic designer for the iconic London radio station NTS. He recently featured in a video campaign for The Face/Converse, explaining his creative practice and inspiration.
Charlotte-Maëva Perret (grad. 2013) went on to gain an MA at the Royal College of Art. She works in design, fine art, fashion and academia, including teaching with us at UEL.

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