*Subject to validation

The BA (Hons) Esports focuses on the business of esports. You’ll learn everything required to host small- and large-scale events including developing skills for single player and multi-player team events. You’ll have the opportunity to create business plans to build teams and create online communities and promote events through digital marketing. You’ll also explore the culture of esports, its audience and fan base as well as a variety of the most popular current game genres. As the sector grows, the ethical and legislative regulations are trying to keep pace and you’ll learn how these issues are affecting the esports environment.

You will benefit from a mixture of theoretical input but also the links between theory and practice to ensure the relevance of your studies to employability. This means you’ll develop solid business principles alongside contemporary sector knowledge, and plenty of hands-on experience working in areas related to your field of study.  

This programme will give you the opportunity to demonstrate a clear understanding of the dynamics and complexity of Esports within a national and international context. You’ll also develop critical thinking skills that utilise knowledge of management principles and practices of Esports as well as learn a range of personal transferable and sector-specific skills and knowledge and make informed choices about a future career direction or proceed to further study.

You’ll build your knowledge so you can critically evaluate and apply relevant theories within Esports, discuss, examine, synthesise and apply conceptual understanding and knowledge of various processes within the Esports industry. You’ll develop the skills to critically appraise regulatory, economic, professional and political information from various sources throughout Esports events and operations, as well as develop and apply various strategies for Esports events. You’ll learn effective management strategies for Esports events and enterprises and prepare practical business-related studies (event plans, marketing plans etc.).

We offer dual delivery which combines traditional on-campus face-to-face teaching and online teaching simultaneously, allowing you to interact as if you were there in person. You can move smoothly between online and on campus teaching subject to your individual timetable (and health requirements). Students can interact and collaborate in person and online in any of these live-streamed sessions. Live-streamed sessions will also be recorded, so you can login when you want, playback and watch from the comfort of your home and whilst on the go.

Benefit from industry engagement in every module, across all courses within this area. Including guest speakers, site visits, placement opportunities, competitions, field trips and debates.

Facilities

We are investing in key areas beyond your studies including our career services, library and well-being, to be available both face-to-face on campus and online with many of these available 24/7. We have new, modern library facilities on both campuses offering inspirational environments for study and research. Libraries contain resources in print and digital formats, a range of study spaces and dedicated librarian who can assist with your learning. Students are supported with any academic or subject related queries by an Academic Advisor, module leaders, former and current UEL students.

Academic support

If you need a bit of extra help with certain skills such as academic writing, maths or IT, our Skillzone and English for Academic Purposes we offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.
Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. UEL provides also support and advice for disabled students and those with specific learning difficulties (SPDs).

Workload

Your overall workload consists of class and online tutor led sessions, individual learning, practical activities. The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year dependent on your course.

Who will teach on this course

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the teaching team will be provided in the student handbook and module guides.

Specifically for esports there are careers in Esports Marketing, Event Management and Production – Esports, Esports Content Creation and Esports Analysis.

Entertainment in Stadia, Arena and Theatre venues require similar supervisory, operational and junior management roles. UEL is connected to a number of trade and professional associations whose membership comprises employers and operatives from across the events and Esports industries.