If you are interested in why we buy the things we buy and how knowledge of this human behaviour can influence people, then our marketing degree is perfect for you.

The course:

• explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising
• involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready
• includes practical experience undertaking a project working with a business to solve a genuine industry problem

You will:

• enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s
• hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts
• All our graduating students will also achieve a level 5 Diploma/Certificate in Leadership & Management from the Chartered Management Institute worth over £1,300 at no extra cost.

  YEAR 1 (LEVEL 4)

   This first year introduces the skills required to study this academic discipline. You will also explore the broader context of marketing.

  MODULES

   

  • Business Environment
  • Business Communication Skills for Marketing
  • Economics
  • Marketing Essentials
  • Data Analytics and Understanding Big Data
  • Creating Events

  
  YEAR 2 (LEVEL 5)

   This year builds on and expands your portfolio of skills and knowledge, introducing further elements while increasing the proportion of work drawing on the real world.

  MODULES

   

  • Advertising and Branding
  • Customer Service Excellence
  • Competitive Intelligence Research
  • Engaging and Leading People
  • Work Based Project
  • Work Placement

  
  YEAR 3 (LEVEL 6)

   The final year includes core modules that enable you to apply your learning as well as the opportunity to undertake a dissertation in your chosen area. Other modules aim to deepen your understanding of the discipline, further preparing you for the workplace.

  The emphasis is on independent study throughout and pursuing exciting career prospects through continual assessment and dedicated supervision.

  MODULES

   

  • Strategic Thinking
  • Strategic Marketing
  • Digital Marketing
  • Food and Drink Tourism
  • Dissertation